launching
the league
3x3 ice hockey is fast, urban, and built for a global audience. The Ultimate Hockey League will launch as the professional backbone of a new format — backed by an exclusive IIHF partnership.
3x3
Format
2034
Olympic target
The Mission
Social impact with economic scale.
The mission is as bold as the game: combine social impact with economic scale, and take 3x3 ice hockey all the way to Olympic recognition in 2034.
Professional backbone
The League gives 3x3 ice hockey a professional structure: a repeatable format, a clear commercial platform, and a stage built for broadcast, fans, cities, and partners.
IIHF partnership
Backed by an exclusive IIHF partnership, the League is positioned to connect the new format with the international hockey ecosystem from day one.
Olympic recognition
The long-term target is 2034: to do for ice hockey what 3x3 basketball did with its Olympic debut — make a compact, explosive format impossible to ignore.
