Know Our History.

built to
last. built
to Grow.

The driver

80%

80%

of young people worldwide don’t get enough exercise — and it’s taking a toll on their physical, mental, and social health.

of young people worldwide don’t get enough exercise — and it’s taking a toll on their physical, mental, and social health.

We believe sport has the power to change that. But only if sport changes first. Our vision is a world where every young person, regardless of where they grow up, has access to a sport that truly moves them.

We believe sport has the power to change that. But only if sport changes first. Our vision is a world where every young person, regardless of where they grow up, has access to a sport that truly moves them.

That’s why we’re reinventing ice hockey. With a format that’s easy to access, fast-paced, urban, and sustainable — we’re tearing down the barriers that have kept the sport out of reach for too long. We meet young people where they are, speak their language, and give them a game built for their generation.

That’s why we’re reinventing ice hockey. With a format that’s easy to access, fast-paced, urban, and sustainable — we’re tearing down the barriers that have kept the sport out of reach for too long. We meet young people where they are, speak their language, and give them a game built for their generation.

That’s what drives us.

That’s what drives us.

Breaking the Ice Tour

Create visibility, interaction & excitement for the new game in iconic locations. The perfect way to intersect sports and entertainment – sportainment.

  • Promotion tour with global media reach

  • Urban, iconic locations

  • Live music, crowd energy & world-class action

Breaking the Ice Tour

Create visibility, interaction & excitement for the new game in iconic locations. The perfect way to intersect sports and entertainment – sportainment.

  • Promotion tour with global media reach

  • Urban, iconic locations

  • Live music, crowd energy & world-class action

Breaking the Ice Tour

Create visibility, interaction & excitement for the new game in iconic locations. The perfect way to intersect sports and entertainment – sportainment.

  • Promotion tour with global media reach

  • Urban, iconic locations

  • Live music, crowd energy & world-class action

Playground Initiative

The foundation to democratize ice hockey and to provide access everywhere with more sustainable infrastructure that reduces the carbon footprint by almost 85%

  • Implementation of modular, temporary gamedecks

  • Issuing of carbon footprint certificates

  • Commercial models: buy, lease, subscribe

Playground Initiative

The foundation to democratize ice hockey and to provide access everywhere with more sustainable infrastructure that reduces the carbon footprint by almost 85%

  • Implementation of modular, temporary gamedecks

  • Issuing of carbon footprint certificates

  • Commercial models: buy, lease, subscribe

Playground Initiative

The foundation to democratize ice hockey and to provide access everywhere with more sustainable infrastructure that reduces the carbon footprint by almost 85%

  • Implementation of modular, temporary gamedecks

  • Issuing of carbon footprint certificates

  • Commercial models: buy, lease, subscribe

Ultimate Hockey League

Establish a league format – UHL competing on a pro-level worldwide and provide scalable, digital led interaction to fans. A sustainable monetization proposition from which everyone is benefiting.

  • IIHF licensed format

  • Sponsorship, merchandising & gamification platform

  • Commercial models: franchise & license

Ultimate Hockey League

Establish a league format – UHL competing on a pro-level worldwide and provide scalable, digital led interaction to fans. A sustainable monetization proposition from which everyone is benefiting.

  • IIHF licensed format

  • Sponsorship, merchandising & gamification platform

  • Commercial models: franchise & license

Ultimate Hockey League

Establish a league format – UHL competing on a pro-level worldwide and provide scalable, digital led interaction to fans. A sustainable monetization proposition from which everyone is benefiting.

  • IIHF licensed format

  • Sponsorship, merchandising & gamification platform

  • Commercial models: franchise & license

1st 3x3 Ice Hockey World Championship

Hosting the first 3x3 worldchampionship, an important milestone on the road to the Olympic Wintergames 2034

  • Underlining the professionalism of 3x3 ice hockey

  • Global exposure via global broadcasting

  • Sponsorship & merchandising platform

1st 3x3 Ice Hockey World Championship

Hosting the first 3x3 worldchampionship, an important milestone on the road to the Olympic Wintergames 2034

  • Underlining the professionalism of 3x3 ice hockey

  • Global exposure via global broadcasting

  • Sponsorship & merchandising platform

1st 3x3 Ice Hockey World Championship

Hosting the first 3x3 worldchampionship, an important milestone on the road to the Olympic Wintergames 2034

  • Underlining the professionalism of 3x3 ice hockey

  • Global exposure via global broadcasting

  • Sponsorship & merchandising platform

2034 - Premiere at the Olympic Winter Games

150 years after the foundation of ice hockey, debuting at the most iconic stage – the Olympics in its home market

  • Generate reputation in sports

  • Remain an Olympic sport from then onwards

  • More to come...

2034 - Premiere at the Olympic Winter Games

150 years after the foundation of ice hockey, debuting at the most iconic stage – the Olympics in its home market

  • Generate reputation in sports

  • Remain an Olympic sport from then onwards

  • More to come...

2034 - Premiere at the Olympic Winter Games

150 years after the foundation of ice hockey, debuting at the most iconic stage – the Olympics in its home market

  • Generate reputation in sports

  • Remain an Olympic sport from then onwards

  • More to come...